Branding & Packaging

Prodigy is a package design for a juice that stimulated creative function.

The juice's organic ingredients were clinically proven to boost activity in the right brain, which can be represented in the wordmark.

The packaging was simple and sleek, designed to be a fashion accessory in the hands of celebrities.

A launch campaign comprising of a food magazine ad and subway billboard were created to dramatise the effects the product had on one's creativity.