Instore Campaign
Monopoly @ Macca's DMB Designs were a seamless fusion of functionality and excitement. They perfectly blended functionality with the fun essence of the Monopoly game, effectively serving as both a traditional menu board and an awareness tool at the point of sale. These reskinned menu boards played a crucial role in communicating the enticing prizes, ticket quantities associated with each item, and other important messages to customers. Moreover, strategic animations and the charismatic presence of Mr. Monopoly guided customers through the captivating messages, creating an engaging and immersive experience.
Strategic animations were thoughtfully incorporated into the DMB designs to maximise customer engagement. These animations ensured a seamless transition between multiple key business objectives, including upselling and creating believability. The charming presence of Mr. Monopoly served as a friendly and recognisable guide, leading customers through the various messages displayed.
Example of print POS.
Store outdoor banner.
Packaging is a key element of Monopoly @ Macca's campaign success. Not only does it serve as a visually captivating design, but also held the coveted prize sticker, revealing to customers the thrilling prizes they were about to win. This suite comprised a range of items, including cold and hot cups, McFlurry containers, Hash Brown sleeves, and more, all meticulously designed to enhance the overall dining experience and create a seamless connection with the Monopoly game.