McCafe Iced Coffees Campaign

We were asked to create an in-store buzz surrounding McCafe Iced Coffees. Our mission was to inform customers about the delectable range of Iced Coffees available while establishing a clear distinction between their enticing flavours. We explored innovative ways to amplify the presence of real ingredients like roasted hazelnut, caramel, and vanilla. Throughout this campaign, we maintained the iconic McCafe look-and-feel but infused a subtle, summery twist to keep the entire experience fresh and exhilarating.

We delved into the essence of each Iced Coffee variant. Our approach involved coupling each drink with its key ingredient, thereby creating a tantalising visual combination. We paired melted caramel and caramel cubes with the indulgent Caramel Iced Latte, celebrated the richness of roasted hazelnuts with the Hazelnut Iced Latte, and elevated the vanilla Ice Latte with vanilla sticks.

Embracing a tropical 'Miami' vibe

In addition, considering this phase launched in January, we embraced a tropical 'Miami' vibe to dial up the summer cues. By infusing the campaign with the spirit of a vibrant paradise, we aimed to transport customers to an oasis of refreshing flavours.

Storyboard for the McCafe counter reel, each key frame showing off the appetising real ingredients.